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Mike Kennedy | Railey Realty

Search Real Estate in Deep Creek Lake & Garrett County, Maryland

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Enhanced Digital Marketing

Utilizing The Latest Technology To Reach The Most Qualified Buyers For Your Deep Creek Lake Home

I've developed an enhanced digital marketing system to provide a consistent and proven method to promote your listing. My marketing system identifies your target buyer and implements a tailored home marketing program designed to reach them. I build and execute online, social media, and email campaigns to reach potential buyers wherever they might be searching online. I don't stop at the web to get the word out about your listing. I embrace time tested sales techniques such as post-cards, flyers, and old fashioned word of mouth with other agents. Here are some few examples of my enhanced digital marketing

Social Media

For each listing I run a finely targeted Facebook Ad to higher net worth individuals in a 2-3 hour radius including the metro areas most Deep Creek Lake buyers live - Pittsburgh, Baltimore, and the Washington D.C. areas. Potential buyers who click on property's landing page will then be followed up with to schedule a tour of your home. Social media has allowed us to directly target the demographics most likely to purchase your house. This also includes placement on Instagram.



Each new listing is featured in a monthly e-newsletter that is sent automatically to a database of thousands of potential buyers, past clients, and recent visitors to Deep Creek Lake. 

Exclusive Video Placement

I have secured the exclusive rights to the featured listing spot on Zillow and Trulia in the 3 Deep Creek Lake zip codes. Your listing will be featured in this exclusive spot on the web's most trafficked consumer real estate site. Placement of your property tour video is also featured on YouTube - which is the web's largest video portal. Below is a video tour example recently featured on Zillow and Trulia.

Web Site Logic Score

My real estate website has a native, automated lead scoring algorithm, called Logic Score, built in to prioritize buyer leads. Lead scoring determines which web site visitors are most engaged in the home buying process. This scoring is established based on implicit buying signals, such as viewing a site page, favorting listings, attending an open house submitting a form, etc. When a contact has a high lead score, I know to follow up with them immediately to schedule a tour of your home.

Want to Learn More?

Simply fill out the form below and I will be in touch to discuss selling your home. I look forward to assisting you!